Surf News
Sending press releases in Chinese? Attaching low-resolution photos? Communicating broken links? Caps Lock abuse? Hashtag madness? Check out the do’s and don’ts in wave sports brand communication. Wave sports are changing every three months. New gear, new trends, new technologies, new shapes, new design, new colors and new communications. How does your action sports brand reach media […]
Banzai Pipeline has delivered two consecutive days of classic big wave surfing, on the 21st and 22nd December, 2013. Add the words “epic” and “memorable” to the adjectives list. The pro surfing craziness has settled down, we’ve got a new world champion and it’s winter time on the Oahu’s North Shore. Is there anything new? […]
Keanu Reeves has ruled the possibility of participating in a remake of the classic Hollywood surf movie “Point Break”. The star of Kathryn Bigelow’s multi-million box office hit is turning 50, and Patrick Swayze has passed away in 2009. “Absolutely not. It’s not my place. If they can find a way to do it that […]
Rip currents are killing more people in Australia than shark attacks, floods, tropical cyclones and bushfires combined. According to Rob Brander, a rip expert at the University of New South Wales, 21 people drown in rips around Australia, on average. “Studies show Australians do not understand rips and cannot identify rips as well as they […]
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Grant Baker has conquered the 2013 Punta Galea Challenge, near Getxo, in Spanish Basque Country. The first event on the Big Wave World Tour got underway under beautiful sunny skies and perfect swell conditions, in the 15-30 feet plus range. The South African big wave rider collected two 9.67-point scores to clinch the European contest, […]
A special nine-year-old surfer from Peru is the first recipient of the “ISA President’s Award”. Gonzalo “Gonzalito” Torres Ramos has a physical disability. One of his legs is shorter than the other, making it difficult to balance on a surfboard. Despite his handicap, Gonzalo has become a competitive surfer in his local town, and an […]
The 2013 Vans Triple Crown of Surfing set a record for the largest audience to ever witness an action sports event. The iconic surf contest founded by Fred Hemmings, in 1983, was seen online by more than 3.5 million people, in a total of two million hours of webcast viewing. In addition, the final day […]
Surfers will always remember their first real wave. But why did we start surfing? Was it a magazine, a friend or a surf video that ignited our desire to ride the ocean’s energy? We are surfers today. Surf addicts never miss a chance to get to the nearest break, whether it is cloudy, rainy or […]