Should surfboards be treated like high fashion items? Why not? Australian surfboard company Haydenshapes has opened its flagship store in Sydney. And it’s shockingly impressive. Surfboards. Where are they now? Where will they be in the future? Hayden Cox is redefining the way we enjoy the surf shop experience. To get things started, he replaced the classic colored environment by a black-and-white conceptual look. The brand new flagship store by Haydenshapes allows customers to design a surfboard in store using HSSudio, a 360-degree touchscreen custom board shaping software. You can also take a virtual reality tour through the brands manufacturing facility and creative space using Samsung’s Gear VR.

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Haydenshapes opens a surf shop like no other

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