Yes, the world’s most famous energy drink is taking over surfing. As you might have noticed, the surf industry is suffering deep changes. Will the “Big Four” keep up as we know them? No, Red Bull is increasing the pressure on the conservative surf industry market. Rip Curl, Quiksilver, Billabong and O’Neill. For more than two decades, these were the brands that we would traditionally see on the shelves of our local surf shops. But the classic surfing oligopoly is quietly giving in. Small brands are growing, and the new generation of surfers is chasing new niche concepts, when it’s time to buy surf wear, and surf gear.

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Is Red Bull taking over surfing?

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