American multinational corporation Nike announced it has reached a definitive agreement to sell Hurley to Bluestar Alliance LLC. Bluestar Alliance is a brand management firm founded by Joseph Gabbay and Ralph Gindi in 2006. It owns, manages, and markets a portfolio of consumer brands including Bebe, Brookstone, Catherine Malandrino, English Laundry, Joan Vass, Kensie, Limited Too, Nanette Lepore, Tahari, and others.

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Nike sells Hurley to Bluestar Alliance