The states of mind of the modern surfer
Surfers are often depicted by non-surfers as laid-back, relaxed, tanned, smiling, and free-spirited, outdoor, ocean lovers. But are they always like that? Of course not. Surfing is regularly displayed in mainstream media – newspapers, magazines, cinema, advertising, and television – as the sport of the cool. And that image is used to sell everything from […]
Surfers are often depicted by non-surfers as laid-back, relaxed, tanned, smiling, and free-spirited, outdoor, ocean lovers. But are they always like that? Of course not. Surfing is regularly displayed in mainstream media – newspapers, magazines, cinema, advertising, and television – as the sport of the cool. And that image is used to sell everything from credit cards and news stories to movies and fast-food.
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The states of mind of the modern surfer
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